January 28, 2026 — Los Angeles & Stockholm
RUN, a music financing company providing royalty advances and catalog acquisitions to artists worldwide, today announced a strategic investment from Primary Wave Music, the leading independent publisher of iconic and legendary music. The investment is RUN's single largest and first institutional backing, enabling the company to fund transactions of up to $25 million per deal.
Founded in 2023 by Diego Farias and Christoffer Mård, RUN has deployed tens of millions of dollars in capital to hundreds of artists across five continents. The company's technology-driven platform delivers catalog valuations in days and structures deals around artist goals with transparent, short-term licensing agreements.
Primary Wave, founded in 2006 by Larry Mestel and backed by Brookfield Asset Management, represents one of the most iconic music publishing catalogs in the world including Bob Marley, Whitney Houston, Stevie Nicks, and Prince. The company is ranked #4 on Billboard's Power 100 for Catalog Rights Management.
The partnership with Primary Wave, who have invested billions in music's greatest catalogs over decades, opens endless opportunities through their deep industry expertise. Our goal is simple: to be THE funding partner in the music industry.
— Diego Farias, Founder, RUN Music
RUN gives us early exposure to a technology-enabled platform at the intersection of music, data, and rights management, and this investment aligns directly with our focus on innovation and long-term value creation.
— Agnes Kacicki, Head of Corporate Development, Primary Wave Music
RUN is a music financing company that provides royalty advances and catalog acquisitions to artists, songwriters, producers, estates, and rightsholders worldwide. Founded in 2023 by Diego Farias and Christoffer Mård, RUN combines proprietary valuation technology with deep industry expertise to deliver fast, fair, and transparent capital. In January 2026, Primary Wave Music made a strategic investment in RUN, enabling transactions of up to $25 million. RUN has offices in Los Angeles and Stockholm. Learn more at runwith.us.
Music Business Worldwide
Primary Wave makes strategic investment in music financing platform RUN
January 28, 2026
For press inquiries, contact deals@runwith.us | runwith.us/press/
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